NEW RANGER BOATS SPOT


Just wrapped up production on our 4th saltwater commercial for Ranger Boats. The new spot entitled, Fish & Fly, was produced on a shoe-string budget, and the client loved the final edit. MPI used a specially constructed fishing tower mounted on the bow of a boat to get awesome overhead shots of each boat running. The shots look almost as good as a helicopter. We used a Panasonic P2 VariCAM as our lead camera for the commercial. Back at the studio, we copied and digitized all of the HD clips into Final Cut Pro 7 and rough cut it together and sent it off to motion graphics. We used the Ranger Boats brochure as graphical elements to give the spot a very dynamic feel. MPI also added a custom rock-n-roll music track for the final touch. Look for the new 30 second commercial on your television this spring.